Building blocks

Advertising is a key element in internet marketing. In order to yield true results from advertising, together we find out

WHAT is advertised: a product, a service
WHERE is advertised: Google, directories, popular web sites
WHEN is advertised: the true need of advertising, seasons
HOW is advertised: contents, search word, mental images, target groups

Advertising online without the proper knowledge of a web site’s functionality and the true need of advertising can become expensive. The risk of unnecessary financial losses can be eliminated by real-time monitoring and analyzing of the results of advertising.

AJAX (asynchronous JavaScript and XML) enables information sharing, searching and presenting faster, more indiscreetly and more impressively than ever before. A good example is the sliding presentation of the different services you are currently viewing.

 A campaign web site is an effective way of increasing the sales of a specific product or service. A campaign web site has a carefully defined target group and distinct goals. Well-planned contents and correct stimulus words will catch the visitors’ attention, and a strong visual appearance creates mental images.

A campaign web site is especially effective when the company’s actual web site is so extensive that sole products and services get lost too deep inside the structure. A campaign web site also ranks high in search engines.

» www.asunnon-myynti.fi

» www.nutcenter.fi

When it comes to internet marketing, the contents matter. Content publishing, editing and removal must be easy. A small campaign web site and a large web service have different needs. Really content management system helps you to manage even large entities, such as website clusters, extranets, web stores, and real estate transactions.

With Really CMS, the contents will always be kept up-to-date. There are several set up features for many different purposes, and by precise tailoring we will make sure that the goals we set together will be achieved. As mentioned, technology is not a hindrance, but an opportunity, and nothing is impossible.

A company's web site is the key element of internet marketing. Style, clarity and the quality of the contents spiced up with clever insights guarantee an engaging user experience.

We at Really see to it that your potential clients find their way to your web site and that they discover the things they are looking for. We are at the right place at the right time.

Some products are not suitable for the web - at least not as such. A customer has to be able to tailor a product, choose features from many components, and the price has to be comprised of the choices that are made. For this purpose, an application is created for the customer. This application, or configurator, is tailored according to specific needs.

Rich Internet Applications make the activity beneath the surface of web services easier. We have created, among other things, calculators for tailored window blinds, curtains and sunshades. Additionally, the requests for quotation for Erikkilä’s light crane systems are gathered using a tailored configuration. For the use of finance companies, we have created loan calculators and a loan contract -application.

 

A web site is your business’s façade. For this reason it should be stylish, modern and unique. However, the design does not entail only the layout and appearance. While constructing your web site, together we will find the suitable pictures, we will come up with clear contents, and we will arrange the stimulus elements to their correct positions. Based on the users’ behavior, the necessary changes will be made to your web site, so that the correct target groups will be offered the correct information easily, swiftly and filled with experience.

We use Flash when it is necessary to present information in an exceptionally visual and entertaining way. Product campaigns and competitions are a good example of this. A Flash-presentation is most effective when it is used to share practical information about a space, the surroundings or how to operate a product.

Google Map service enables the presentation of practically any type of information on a map on your website. For example, in the real estate business, a dynamic map service is an unparalleled support utility. Creating targets and updating are effortless with the Really CMS -publishing system.

Integrations to already applied systems are necessary when web service becomes a part of a company’s core business. Optimizing financial management or ERP (Enterprise resource planning) with the help of an extra- or intranet is continuously getting more and more popular.

By using integrations, information can be made to transmit automatically between the web service and other IT-systems. This way the web store orders will be transferred directly to the sales ledger and the storage balance will be updated to the web store.

Internet marketing is an effective way of increasing sales. The core of internet marketing is a well-functioning business web site that speaks to the customers. Search engine marketing plays an important role, as well as result monitoring and analyzing. Internet marketing also includes elements such as campaign web sites, newsletters and blogging. Make sure you are present when your customer needs you.

At Really, you can find all the internet marketing services: designing, implementing and web analytics. We have the experts, the tools and the partners for every phase.

With the help of mashups, information from different sources can be combined into one web site. For example, in our GoogleMaps-premises solution a client’s own target information is combined with the GoogleMaps -service. The end result: a more multifaceted and easy-to-use web service.

Other mashup solutions can be, for example, combining different types of entertainment services (YouTube, Flickr, etc.) with marketing, so that a company’s visibility can be increased among the visitors of entertainment web sites.

Together with Alma Media, we offer a service solution, with which premises are transferred to web sites directly from Alma Media’s KIVI-system or Etuovi.com-web service.

For the brokering and exhibition of premises, the customers use our own premises system. The premises will be automatically updated to the customer’s web service, to GoogleMaps and to selected external premises services such as Kauppalehti and Vapaat Toimitilat.

Achieving good visibility in search engines is essential to every company. It is possible to be visible with normal search results as well as with paid commercials directed at specific search words (search word advertising). Combining these search possibilities, we can establish excellent results.

We will take care of your company’s search engine marketing (SEM); we delve into your customers’ search behavior and optimize the contents keeping your customers in mind. Search word marketing yields speedy results. We track the results from the search engine marketing, analyze and develop your visibility – continuously.

Search engine optimization is traditionally seen as optimizing the contents of a web site for search engines. We optimize contents based on the users’ search behavior. This is how we achieve long-lasting results that not only produce more visitors, but also increase sales.

Do not focus on how many visitors you get on your web site, but rather discover if they are valuable, potential customers!

Service design is the refinement of an idea into a profitable service. We recognize the true needs of your clients and create a concept that works not only in theory, but also in practice. We are aware of the good and the bad solutions of the field, we are not reinventing the wheel, nor do we waste your time with useless hype.
 

With the help of visitor monitoring, we know how internet marketing works. Visitor monitoring informs us how your customers have found your web site, what they have done there, and what they have been interested in. By analyzing the movements of visitors we know how to develop a web site’s contents and improve results.

When designing a web service, we especially take into consideration the usability and functionality in any given situation. Thanks to our flexible publishing platform, developing and updating a web service occurs effortlessly. We have ready-made solutions, which help with the updating of large web services. If necessary, we tailor-make even the most challenging applications, which are attached to a web service seamlessly.

A web store is a lot more than just a technical platform. A web store has to be selling, exciting and appealing. The products need to be found quickly, purchasing has to be easy, and the handling and monitoring of orders have to co-operate seamlessly with a company’s financial management systems.

Web 2.0 is the versatile and effortless sharing of information and services. It signifies a sense of community, the decentralizing of services, the centralizing of maintenance, and a lot more. Contact us, and we will figure out how to transfer you and your company to the Web 2.0 -era. And remember, Web 3.0 is coming soon…